New Leadership Position Will Increase Company’s Focus on Important
ATLANTA, Ga.--(BUSINESS WIRE)--May 8, 2019--
(NASDAQ: CDLX), a purchase intelligence platform that helps make
marketing more relevant and measurable, today announced the appointment
of Nate Bucholz as vice president of eCommerce advertising partnerships.
In this new leadership role, Bucholz will develop and expand advertising
partnerships and product offerings for eCommerce businesses in an effort
to build their customer loyalty and increase sales.
“As competition for share of spend heats up, along with the rise of
omnichannel retail, eCommerce retailers can benefit tremendously from
Cardlytics’ ability to reach likely shoppers within our fraud-free
native ad platform,” said Jared Luskin, Cardlytics’ senior vice
president, growth verticals. “With over 15 years as an experienced
sales, partnerships, and marketing leader, Nate’s expertise will be
invaluable as we continue to ramp up our eCommerce vertical and help
online players drive incremental sales.”
Prior to joining Cardlytics, Bucholz was industry lead for eCommerce and
global marketing solutions at Facebook, where he managed eCommerce
industry sales and partnerships with Facebook’s largest global clients.
Previously, Bucholz held various high-level positions at Google over a
10-year period, most recently serving as head of industry branding/CPG
in southeast Asia. During his tenure at Google, Bucholz also oversaw
advertising sales and partnerships for retail and travel, negotiated
strategic deals with external partners, and collaborated with marketing,
communications, and product teams to develop go-to-market strategies.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing
more relevant and measurable. We partner with financial institutions to
run their banking rewards programs that promote customer loyalty and
deepen banking relationships. In turn, we have a secure view into where
and when consumers are spending their money. We use these insights to
help marketers identify, reach and influence likely buyers at scale, as
well as measure the true sales impact of marketing campaigns.
Headquartered in Atlanta, Cardlytics has offices in London, New York,
San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190508005143/en/
Alex Wittner - (646) 277-1218; CardlyticsPR@icrinc.com